womens bodies than their athletic skills. The relationship between sex and marketing is a winning combination for almost any business. Women are used to sell products most often when pitching sex. Arguably, Calvin Klein and Victoria's Secret are not much different than Hanes or Vassarette, but perception studies show those brands are perceived as sexy and some customers want that.". This has caused self-doubt, especially among teenagers. And while this heavy subject matter may have been too much for previous audiences, the modern consumer is eating.
But this time not everybody liked. LA Times, she started a collection of signatures from people who are upset with the commercial. The model is positioned to the left of the picture and she is the clearest object in the entire ad, which gives her the most focus. At the end of the day, sexual imagery may attract a certain demographic to your product or service, but there has to be a legitimate tie. Only her hairdresser knows for sure. The only elements giving away the real product behind this ad is a logo and a small image of a car. Popular men's magazines like Maxim and FHM have experimented often with their covers. You dont need to use pictures of fully naked models in your ads. So, Does Sex Actually Sell? Provocative or controversial advertising can get your brand noticed, but it is not without risks. Schumachers message to Roxy as a well-known brand is that they should make ads that would prove womens abilities and that women can be as competitive in sports as men are. Roxy uses models like these to catch peoples attention, and thats a well-known trick in the advertising business.